By Richard Jackson Harris
The up to date version of a textbook at the function of mass verbal exchange within the formation of perceived truth, for mass verbal exchange techniques and results direction.
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Extra resources for A cognitive psychology of mass communication
In one way or another, advertising pays a high percentage of the costs of newspapers, magazines, local TV and radio stations, and commercial television networks like CBS, NBC, ABC, and Fox in the United States; even public television and government-subsidized networks like the Public Broadcasting Service (PBS), Canadian Broadcasting Corporation (CBC), or the BBC are not immune from commercial pressures. In spite of all the high-sounding rhetoric about serving the public, the bottom line of commercial mass media is money, which comes from advertisers at rates directly determined by the audience or readership size and composition, which in turn determines the content.
My wife, Caprice Joan Becker (1955- ), whose love sustains and amazes me. My daughter, Natalie Becker Harris (1991- ), who, with her brothers Clint and Grady, now challenge me in effective media parenting. Page vii Contents in Brief Preface xv 1 Mass Communication in Society: The Textbook for Our Lives 1 2 Research and Theory in Mass Communication: How We Study Media Scientifically 14 3 Portrayals of Groups: Distorted Social Mirrors 41 4 Advertising: Food (and Everything Else) for Thought 71 5 Communication of Values: Media as Parent and Priest 96 6 Sports: Marriage of Convenience or Conquest by Television?
It's just like watching television" (Bogart, 1980). Sandy Charles, a 14-year-old boy, killed and skinned a 7-year-old friend and then boiled the victim's flesh. In the subsequent murder trial, the teen's attorney argued that Sandy believed that he would be able to fly if he drank boiled fat from his victim. He apparently had been influenced by the horror film Warlock, which he had seen at least 10 times ("Canadian Case," 1996). In different ways, these four examples suggest the major theme of this book: that our experience with media is a major basis for acquiring our knowledge about the world.
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